What Causes Slow Shopify Store Speed? How to Boost Shopify Store?
Website speed is a crucial factor that businesses need to consider when operating online. Websites that load quickly are uncommon, and visitors avoid them. When a website takes time to load, you have a higher bounce rate, lower user engagement, and fewer visitors. All of these can hurt eCommerce sales and revenue. This article will discuss what causes slow loading and how you can improve Shopify store speed.
Choose the Right Theme
Shopify themes play an important role in defining the brand on the platform. However, you should choose a fast Shopify theme that takes less time to load. Therefore, it is vital that you select a theme that is a responsive theme that includes essential features. You can also get a customized theme that loads faster and matches the brand’s identity.
Choose the Right Font
Choosing the right font type is crucial to optimize Shopify store speed. In most cases, devices come with system fonts by default, so customers/users won’t have to download the font when they visit an online store. Therefore, you should choose system fonts for the Shopify store; otherwise, the store’s page may take longer to load when choosing other fonts.
Assess Installed Apps
Various apps on Shopify can improve customer’s shopping experience, store functionality, and engagement and boost sales. However, removing apps that are not used frequently from the store’s point of view is essential. This is because they can add extra lines of code to the theme and possibly slow down the store’s page speed.
Minimize Redirects and Fix Broken Links
You can reduce the number of redirects on the website and minimize their impact on the store’s page speed by removing unnecessary redirects. Redirects increase the number of HTTP requests, which delays data transfer. Moreover, redirect pages that lead to other redirect pages should be avoided. Broken links trigger even more HTTP requests, which can negatively impact the store’s speed.
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Optimize the Images and Video Content
While high-quality product images are essential to the store, they can be heavy and slow down the store’s page speed. Therefore, offering customers the best product images does not have to mean sacrificing speed. Optimizing the images with Shopify lazy load can increase the page speed of the Shopify store in many ways. Videos also have an essential role to play in the store’s speed. You can use videos by hosting them on external sources like Vimeo and YouTube or by embedding links.
Optimize the Website for Mobile with AMPs
As mobile devices become popular, Shopify store owners should optimize their stores for mobile platforms. You can do this through the integration of AMP into the Shopify store. It allows you to quickly create mobile-friendly web pages for the Shopify store that are easy to view on mobile devices. These frameworks are easy to use and will allow you to easily make the Shopify store more mobile-friendly.
Tracking Performance
Even if the Shopify store loads quickly, running regular tests, obtaining reports, and analyzing performance are worthwhile. It is recommended to use Google PageSpeed Insights to properly analyze the performance of Shopify speed tests, as it provides reliable Shopify speed scores and actionable suggestions for improvement.
So here we talked about how to improve Shopify Store Speed.
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