Shopify Speed Optimization Service to Increase eCommerce Sales
While running their business online, businesses need to take care of many things to build and maintain their presence in the online market.
One of the important aspects that a business needs to consider while running its business online is the speed of its website.
Nobody likes a slow website and people avoid visiting the types of websites that take too much time to load.
A slow-loading website leads to a great deal of bounce rate, low user engagement, and less traffic, which has a diverse effect on your eCommerce sales.
So, therefore, businesses need to take care that they are resolving the issue of slow loading websites, but how?
The simple answer to this question is through Shopify Speed Optimization. In this article, we will understand how Shopify Speed Optimization Service works in order to increase eCommerce sales.
What is Shopify Speed Optimization?
Shopify Speed optimization is a process wherein we optimize our Shopify sites to increase the page speed of our Shopify sites, which results in increased conversions, more traffic, and higher revenues. It also increases the chances that your site will rank higher in Google search results.
Below are some ways to improve the loading time and speed of a Shopify store.
Fix Core Web Vitals
Core Web Vitals are factors that play a key role in determining the website’s user experience. Core Web Vital includes three factors, namely LCP (Largest Contentful Paint), FLD (First Input Delay), and CLS (Cumulative Layout Shift).
LCP: The largest content on your Shopify site should load in two seconds or less, so make sure you take care of it.
FLD: It measures the responsiveness and interactivity of your website. One better way to improve FID is by removing unnecessary scripts.
CLS: It helps ensure visitors aren’t clicking on the wrong button. The best way to do this is by assigning enough space to each element to avoid interruptions by other elements while the page loads.
Compress Images
Optimizing images includes reducing their size, compressing them, and loading them faster to improve your site’s performance. The easiest way to optimize images is to choose the size of the image you want to see displayed when the site loads so that each time the site loads, the image will appear at the same size. One of the best ways to compress or optimize images is by installing apps that will help you with the same.
Applying Lazy Load Images
Another image compression technique that helps you to improve the site speed is Lazy Loading. With lazy loading, you ensure your shoppers see only what they want to see at the moment and can get to it fast. Images load faster than entire website content because they don’t load simultaneously, reducing page loading time and enhancing your website’s performance. The process requires some technical assistance, so you can opt to Hire Shopify Developer that can help you with Lazy Load Images.
Fix Redirects and Broken Links
You can’t ignore the importance of product pages in any shopper’s journey. By ensuring your Shopify store has fast navigation, you can enhance the user experience, but when your store has broken links and redirects, it can slow down your store’s loading speed. Identifying and removing broken links and redirects from your Shopify store will do wonders for your store’s speed. You can also use direct links instead of redirects which will make your store load faster.
Replace GIFs With Static Images
GIFs are one of the biggest contributing factors that reduce site speed. Since these files significantly increase page weight, it is recommended that they should be replaced with static images. Replacing images will reduce the loading time and enhance your Shopify site’s speed.
Make Performance Analysis
Although your Shopify store is loading fast, it is still worth running constant tests, getting reports, and analyzing performance. To properly analyze the performance of Shopify speed tests, it is recommended to use Google PageSpeed Insights, as it provides reliable Shopify speed scores and actionable suggestions for improvement.
So here we talked about how Shopify Speed Optimization Service works in order to increase eCommerce sales.
For assistance with the Shopify Speed Optimization Service, you can reach us at Huptech Web, and you will be able to Hire Shopify Experts that will help you with the Shopify Speed Optimization resulting in increased eCommerce sales.
